Influencer marketing has become a critical aspect of modern-day marketing as it enables brands to connect with their target audience through trusted and authentic voices. In light of this, Rock & Co Footwear has collaborated with Gigi Lamayne.
Gigi Lamayne is a powerhouse in the world of hip hop. With a social media following of over 2.5 million, Gigi’s social media presence is indisputable. Gigi has become a household name in the South African music scene, earning accolades for her incredible talent. Most recently, she won Hip Hop artist of the year at the Basadi in Music Awards and Best Female Artist at the South African Hip Hop Awards, cementing her status as one of the most talented artists in the game.
Gigi’s brand is young, vibrant and edgy, which perfectly aligns with that of Rock and Co. With this collaboration, the aim is to reach a youthful audience that doesn’t necessarily colour within the lines, as well as to drive sales that will ultimately benefit both parties of the collaboration. Rock and Co is quite the newcomer compared to its sister brands, but with the benefits of such marketing strategies, it’s set to soar in no time.
The collaboration has been supported with a mix of traditional and digital marketing efforts including radio interviews, billboards, and social media marketing amongst others. The fusion of the marketing avenues utilised and the excellent product offering makes for the ideal collaboration. The Gigi Lamayne collection is nothing short of an embodiment of her style and as such, will bear her signature on the sock of each shoe and on the boxes for that personal touch and stamp of approval.
– Written by Precious Nkonyane – Social content marketer
